Thanks to the ISO standards for shipping containers, they can be transported almost anywhere, whenever they are needed: when better to put them to use for the short term nature of today’s major music, arts, and culture festivals like Bonnaroo, Burning Man, Coachella, SXSW, Tomorrowland, and Ultra. Partnerships or short term leases enable numerous cross-promotional marketing opportunities as well as the chance to offer our members awesome, one-of-a-kind experiences through sweepstakes and rewards. Potential partners in this space include SnoozeBox and Nearby Hostels.
The World Cup would be the holy grail of official partnerships, but there’s plenty of demand to go around without it.
The Olympics would be right there with the World Cup – providing a location every two years for expansion or market introductions.
Athletic apparel company, Puma, moved this set of containers from port to city to port city as a marketing campaign.
Mini Cooper setup a pop-up location at ski slope to capture seasonal attention – primetime ETHIC placement at the Olympic Ski Jumping event anyone?
Pall Mall Cigarettes setup this “Hostel” for a special event.
It was a great party venue, but there was no actual lodging accommodations involved for Pall Mall.
Nearby Hostels in Croatia is aiming to provide portable lodging for music festivals.
SnoozeBox, a company in the UK, sets up at Grand Prix races, festivals like Glastonbury in Scotland, and the Rugby World Cup.
Containers, SnoozeBox included, are incredibly mobile.
Here is a SnoozeBox unit setup still on Wheels.
The exterior of a Snoozebox setup for a race.
A lounge area setup nearby a given event.