Keep Austin Weird fits ETHIC’s vibe just right, and there is already one Container Bar in town, not to mention a food truck park that served the road tripping founders a breakfast before taking on the beastly leg of west Texas. Austin is known for great food, an amazing music scene highlight by Austin City Limits Music Festival, and being the tech hub not in California. For almost two weeks every spring, the South by Southwest (SXSW) tech, arts, and music festival turns Austin into the only place to be, with movie screenings, tech product debuts, and sponsored parties galore. Austin also has the Racetrack of the Americas, which is home to the only Formula 1 & MotoGP Grand Prix races held in the US.