What We Do
ETHIC builds + operates high quality, environmentally-conscious places to stay, eat, work, play, explore + grow, by fostering connection to each local place, the environment, and the global community in all we do. We aim to be an anti-virus to unconscious capitalism, broadening the horizon of possibilities for businesses, communities + individuals through sustainable + community-centric travel.
Why We Do It
We firmly believe well-designed processes, communities and teams can create systems, together, which become far greater than the sum of their parts.
We firmly believe that travel and communal meeting spaces are two of the most important drivers of the cultural and intellectual exchange that has progressed human civilization to cure disease, reach outer space, and beyond.
But we also believe the existing lodging industry, dominated by generic, name-brand hotel chains, are simply not facilitating those interactions which have long been so critical to progress and understanding.
We believe now, as much or more than ever, human society needs common experiences, common understanding, and common purpose to address issues affecting us at global scale.
Enter ETHIC: utilizing shared space, a cooperative business model, and an engaged community, across multiple channels, we can leverage the ETHIC community to make a lasting impact on how we communicate, live, and travel.
How We Do It
As the name ETHIC may suggest, we’ve embedded our mission, purpose, and values into every facet of the organization, starting with the foundation: a hybrid membership cooperative where our employees and members are true owners and stakeholders in our endeavor.
By placing our communities, our people, and our planet front-and-center, we aim to build unparalleled cultural alignment, loyalty, and trust with our customers, with our partners, and with our staff, thereby differentiating us from the current big players in the hospitality industry.
Through the flexibility and modularity of our physical locations, and the engagement of our organizational structure and underlying digital platform, ETHIC’s inherent adaptability will help to better capitalize on opportunities and weather the storms and disruptions of the 21st Century and beyond.